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B2B marketing

B2B marketing

In this article, Aaron Pearson explains why storytelling is the secret ingredient in tech marketing.

Lisa Camerlengo shares an article that explains how powerful intuition can be in marketing.

Alan Gonsenhauser draws lessons learned from music, both classical and jazz to offer insight into approaching marketing with precision and creativity.

Ahmed Elkomy shares a few bootstrap marketing tips that could further your new trade or construction business.

In this post, Nick Bhavsar reviews acquiring new customers through a business-to-business marketing lens to develop a revenue funnel analysis model, which will help you reverse engineer your revenue targets into key performance indicators to promote products or services.