Tag Archive: Brand Management
March 13, 2023 6:00 am Published by henrietta.poirier David Davidovic shares an article on trust-based marketing leadership that explores what senior leaders should be focusing on during brand January 23, 2023 6:00 am Published by henrietta.poirier In this article, Lynda Ferrari identifies a few common triggers that might suggest you need to look at repositioning your May 19, 2020 6:26 am Published by henrietta.poirier Brian Buss provides a post that explores brand valuation and how to identify the link between brand assets and profitability. May 18, 2020 6:25 am Published by henrietta.poirier Brad VanAuken shares a poignant post on ethics and values in marketing and the role of the marketer in setting April 28, 2020 6:15 am Published by henrietta.poirier Lilliana Petrova bridges the divide of misunderstanding between laser thin margins and customer service and how hard public perception and April 6, 2020 6:09 am Published by henrietta.poirier Brad VanAuken explains what brands can do to engage customers and build brand loyalty during the current crisis. December 10, 2019 6:11 am Published by henrietta.poirier A corporate narrative is a defined set of messages that build internal alignment around the current business environment, corporate values, July 23, 2019 6:55 am Published by henrietta.poirier This comprehensive case study from Brian Buss’ company explains why leveraging brand assets properly and delivering on the company mission May 15, 2019 6:18 am Published by henrietta.poirier Advice from valuation experts, Brian Buss and Doug Bania, in this comprehensive paper on estimating and managing the economic impact January 24, 2019 6:33 am Published by henrietta.poirier Joe Sticca explores what blockchain technology means to a brand. 
