Skip to content
FIND YOUR CONSULTANT
JOIN OUR COMMUNITY
FIND YOUR CONSULTANT
JOIN OUR COMMUNITY
For Members
Join our Community
Veritux Forum
Consultant Directory
Events
Insights
Blog
Books by Members
Services
Contact
About
About us
Consultant Directory
Resources
For Members
Join our Community
Veritux Forum
Consultant Directory
Events
Insights
Blog
Books by Members
Services
Contact
About
About us
Consultant Directory
Resources
Blog >
brand tips
brand tips
Avoid these Brand Mistakes with New Customers
Sean Wilkins
July 3, 2023
Marketing
Sean Wilkins shares five mistakes brands make with new customers.
READ MORE
TAGS:
Brand Management
,
brand tips
,
customer service
CATEGORIES
Business Growth
Business Operations
Events
Finances
Health Technologies
Leadership
Management
Marketing
Process
Professional Development
Reviews
Strategy
Technology
Videos
CONTRIBUTOR
Select
Aaron Pearson
Abbas Ismail
Abhishek Singh
Achim Wapniewski
Achraf Ayadi
Adam Broidy
Adam Estabrook
Adam Foley
Adrian Wong
Adrienne Ostroff
Adrienne Ramsay
Agnes Jany
Ahmed Abousuwa
Ahmed ElSharawy
Ahmed Elkomy
Ahmet Kocamaz
Akash Pathak
Akshat Prasad
Akshay Taneja
Alain Gardner
Alan Gonsenhauser
Alan Taracuk
Alan Walker
Alefiya Dhilla
Alex Cater
Alex Esch
Alex Lanz
Alex Papageorgiou
Alexander Collevecchio
Alexander Eck
Alexander Logan
Alexander Ludington
Alexandra Forsyth
Alexis Hultine
Alexis Neal
Ali Atwi
Ali H Ahmed
Ali-Asghar Abedi
Alison Sayers
Allan Koenig
Allan Steinmetz
Allison Tsao
Alok Gupta
Alveena Bakhshi
Aman Narain
Amanda Utz
Amanda Wright
Amaury Chardon
Amish Shailesh Doshi
Amit Agrawal
Amit Patel
Amy Meginnes
Anand Sundararajan
Anders Ling
Andre Buren
Andre Inverdale
Andre Pharand
Andrea MacKenzie
Andrea Schnepf
Andreas Kaepplein
Andree K Bates
Andrew Bubb
Andrew Hall
Andrew Kilshaw
Andrew Naperotic
Andrew Pek
Andriy Panasenko
Angelique Hanily
Angelo Kehayas
Ani Acker
Anila Siraj
Anirban Bhattacharyya
Anirudh Kuthiala
Anita Ballaney
Ankit Manglik
Anmol Jain
Ann-Marie Purvis
Anna B McGovern
Anna Furmanov
Anna Olecka
Anna-Lena Imelda Hoecker
Anne-Marie Lavie
Annette Herz
Anshu Gupta
Anthony Argires
Anthony Michael Massa
Anuj Chaudhary
Anuj Sharma
Anurag Jain
Anya Ruvinskaya
Arash Ateshkadi
Argenis David Bauza
Ari Backman
Ariadne Magalhaes
Arif Jafferji
Arika Allen
Arjan Berntsen
Arnaud Quetin
Arta Doci
Artak Adamyan
Artemiy Rozhetskin
Arun Giddu
Arunansu Pattanayak
Ashish Jain
Ashit Padhi
Ashley Prisant
Ashraf Shihabi
Ashwin Abhyankar
Ava S Butler
Aymen Dewji
Ayodeji Odunayo Owadara
Bagmi Sahoo
Balaji Ramakrishnan
Barak Sas
Barath Ananda
Barbara Carkenord
Barbara Jacobs
Barbara Roos
Barry Franck
Barry Robbins
Barry Witonsky
Bart A Schwartz
Bay Ghorishi
Becky Jeanine Chandler
Ben Cheng
Ben Marandi
Ben Neivert
Ben S Levitan
Benedict Johnson
Benjamin Maurice
Bertrand Jouvenot
Beth Crowley
Betty Ng
Bijay Sahu
Bill Bigler
Bjorn Willemsens
Brad Hollingsworth
Brad VanAuken
Braden Weinstock
Bradley Holbrook
Brandon Michael Turk
Branka Dessens
Bret Gallaway
Brian Buss
Brian Dapelo
Brian Evans
Brian Hall
Brian Loomis
Brian P Manning
Brian Sheahen
Brooke Welles Effron
Bruno Iambrenghi
Bryon D Cook
Carl Ballot
Carla A Fleming
Carlos Espinosa
Carlos F Flores
Carlos Fraga
Carlos Grimaldos
Carmen Panzar
Carmen Williams
Carol Griffioen
Carole Irgang
Carolina Miranda
Caroline Lucie Ulbrich
Cassandra Patrovani
Catherine Saul
Celeste Thompson
Celina Mattocks
Cesar Viana Teague
Chad K Fooshee
Chase Huber
Chengetayi Garaba
Cherye Morgan
Cheryl Durkee
Cheryl Logan
Chitranjan Sood
Chris Gassman
Chris Joyner
Christian Auriach
Christie Irizarry
Christie Lindor
Christine Tringale
Christoph Knitter
Christoph Schmaltz
Christopher Davis
Christopher DiCenso
Christopher John Airey
Christopher Webber
Christopher Westfall
Christos Christou
Cigdem Gencer
Cindie D Smith
Claire Elliott
Clara Chorley
Clare Hawthorne
Claude Diderich
Claudio Di Federico
Clement Chan
Clint Overton
Colin Philip Duff
Colin Taylor
Coonoor Behal
Craig Calle
Craig Hartman
Crispin White
Cristian Saracco
Crystal Richards
Dale Whelehan
Dalia Katan
Dan Balcauski
Dan Dodd
Dan Seewald
Dan Yingst
Daniel Lucas
Daniel Small
Daniel Werner
Danny Bearzatto
Danny Silverman
Darius Fekete
Darsei Canhasi
Dave Stark
David Alhadeff
David Bergen
David Catzel
David Davidovic
David G Wilkins
David Hyatt
David Munves
David Newman
David Reinhold
David Stowe
David Tang
David Wertheimer
David Zhao
DeAnne Aussem
Dean Blomson
Deborah A Coviello
Deepa Dahal
Denis Grishin
Dennis Dabney
Dennis Young
Derek Friend
Derris T Boomer
Devanjn A D’Souza
Devin Patel Barochiya
Diana Berman
Diane Gordon
Dianne S Young
Diethard Engel
Dion Charles
Dion Lisle
Dominique Touchaud
Donald B Hawthorne
Donald Choi
Dorothy Kolb
Doug McDavid
Dr. Deepak Gupta
Drew Klein
Drew Sheffield
Dustin Cochran
Dwain Dolland
Dwayne Coben
Edoardo Savi
Eduardo Campos
Eduardo Chakarian
Eduardo Chavez
Edward Golod
Edwina Pike
Elena Lipson
Elisa Di Pasquale
Elise Olding
Elizabeth Arnold
Elizabeth Cohen
Ellen Beth Levitt
Ellen Raim
Elliott Holland
Elmer Martin Robatti
Elsie Russell Brown
Emilia Henriksson
Emily Carr
Emily Eelman
Emily Moyer
Emma Joy Iezzoni
Enrico Baldassarri
Eric Beylier
Eric Boromisa
Eric Cohen
Eric Vanderhoef
Erica Tyler
Erica Warren
Erik Ayers
Erik De Kroon
Ernesto Mandowsky
Eva B Cruz
Eva Jenisch
Eva-Christie Bessala
Fabio D’Agostino
Faris Aranki
Felix Röscheisen
Fernando Penteado
Filiberto Amati
Florence Arke
Francisco Blanco
Franck D Nassiri
Frank Lacey
Frank Trovato
Frederic Brouillet
Frederique Corbett
Friska Wirya
Gail d’Almeida
Galia Cornish
Gary A DePaul
Gary Crotaz
Gary Danoff
Gary S Chan
Gaurav Vaid
Geert Van der Elst
George Wu
Geraldine Maouchi
Gerard de Velde
Gil Edozien
Giles Hodgson
Giselle Commissiong
Gleb Tsipursky
Glen Sloutsky
Glenn Mead
Gloria Bradbury
Goncalo Perdigao
Gonzalo E Mendez
Grace Mburu
Graham Leary
Grantley Morgan
Greg Calaman
Greg Solomon
Greg T Willis
Greg Taffet
Gregory Bayer
Gunes Sayin
Gustavo Calveiro
Hallie Bregman
Harpal Singh
Harro Matthijs Wiersma
Harshit Agarwal
Haseeb Chowdhry
Hector Barresi
Hemant B Bhattbhatt
Homy Dayani-Fard
Houria Bellatif
Hugh Pinkus
Hussain H Bandukwala
Hüseyin İskender Karagül
Ian D Smith
Ian Richardson
Ibrahim Ayub
Inna Hüessmanns
Isabelle Flückiger
Ivette Zuniga
Jac Crocker
Jacqueline Fisch
Jahanzeb M Sheikh
Jake Jorgovan
James Cammarata
James Considine
James Lawson
James Le
James Michael Reames
James Michael Turnbull
Jamie Bond
Jamie Haberman
Janice Burg-Levi
Janice Omadeke
Jared Fletcher
Jarret Jackson
Jason Bovell
Jason Kayin Isaacs
Jason Leuenberger
Javier Benito Bilbao
Jay Kalawar
Jay Kingley
Jay Martin
Jay Weiser
Jayne McQuillan
Jayson Hahn
Jean Paul Breton Aymerich
Jean Pierre-Noel
Jeannette L Collazo
Jeannie Kim
Jeff Kamin
Jeff Moore
Jeff Sipes
Jeff Stollman
Jeffrey Alan Popova-Clark
Jeffrey Fidelman
Jeffrey Jones
Jeffrey MacIntyre
Jenifer Bulcock
Jenna Haber
Jennifer Borrero
Jennifer J Fondrevay
Jerome Clark
Jerry Julian
Jessica Crow
Jessy Brughmans
Jill Elaine Czarnik
Jim Duffy
Jitendra Badiani
Jo Madnani
Joanne Neidorf
Joao Araujo
Joe Goldman
Joe Kitson
Joe Sticca
Joel Anthony Arnold
Joerg Muenzing
Johannes Deltl
John B Mitchell
John Bennett
John Downey
John Jobst
John Patterson
John Roberts
Johnny Waterschoot
Jon Edwards
Jonathan Govette
Jonathan Newberry
Jonathan Wilson
Joonki Song
Jorge Faleiro
Joseph Crews
Joseph Gouveia
Joseph R Putnik
Joseph S Diele
Joshua Gao
Joshua Zane
Judith Coley
Juli Lassow
Julia Krasnov
Julie Ashmore
Julie Noiman
Kaiwen Cheng
Kamran Jahanshahi
Kanchan Chanana
Kapil Nagpal
Karen S Friedenberg
Karen Thomas-Bland
Karol Bukowski
Karthikeyan Chandramouli
Kashif Husein
Kashyap Savani
Kate Brigham
Kate Terry
Kathy J Krul-Manor
Katie O’Keeffe
Katie Swartz
Katja Matthes
Kaushik Ghatak
Kaveh Jam
Kaye Hau
Kei Cheung
Keith Downham
Keith Hopper
Keith McNulty
Kelli Bosman
Kelly B Scribner Doering
Kelly Haggerty
Kelvin Hooi
Kenrick Claude Fraser
Kerstin Clessienne
Kevin Darbelnet
Kevin Keohane
Kevin Stoneham
Kevin W Maples
Kieran Sheedy
Kim Goodwin
Kimberly Lee Minor
Kinza Azmat
Kiran Kumar PV
Kofi Ampadu
Koma Gandy
Konstantin Tskhay
Krishna Kutty
Krishnan Rajagopalan
Kristen Andersen
Kristen Luciani
Kylie van Luyn
Ladd Muzzy
Lakshmi Natarajan
Lata Hamilton
Laura E Breslaw
Laura Hamill
Laura Hume
Laura Little
Laura Nguyen
Laurel H Martin
Lauren Chan Lee
Lauren Hisey
Lauren Spagnola-Robins
Lea Macchiaroli
Lee Nyari
Leila Nosrati
Lekisha Middleton
Lemon Williams
Len Nanjad
Leo Quilty
Leon Hassid
Leonard Simon Fom
Leslie Venetz
Leslie Zaikis
Lihong Wu
Lilian M Raji
Liliana Petrova
Lina Gallagher
Lindsay Britt
Lindsay Meyer
Lindsey M Thiss
Lisa Bertelsen
Lisa Camerlengo
Lisa Dy
Lisa G Morris
Lisa Sprenkle
Lisa Walsh
Lisa Westgate
Livia Jenvey
Liz Freedman
Lizette Robbertze
Luis Agudelo
Lynda Ferrari
Lyndsey Cunningham
Malcolm H Bartlett
Malgorzata Guyot
Mani Alaei
Manish Joshi
Manoly Nathalie Gustavson
Marc Resch
Marcel Barrera
Marcia Klingensmith
Marcus E Sanford
Marcy Strauss Axelrod
Maria Balcazar Tellez
Marilyn Moore Dyson
Marisa Ferrara Boston
Marischa van Zantvoort
Mark Ball
Mark Bayer
Mark Bowerman
Mark C Henning
Mark Costanza
Mark D Kilian
Mark Goloboy
Mark Leung
Mark Travis
Markus Hofer
Marlaine Erhart
Marlyne Pierce
Martin Koderisch
Mary Beth Snodgrass
Mary E Mellino
Mary J Patry
MaryBeth Sigler
Mason Chenn
Masud Hossain
Mateus Barros
Mathieu Gosselin
Matt Nitowski
Matteo Costa
Matthew Hopkins
Matthew Ley
Matthew Lindner
Matthew R Smart
Matthew Stegmeier
Matyas Lakatos
Maureen Dolan Bala
Maurice Remme
Maxim Atanassov
Maxine Matteo
Mayank Gupta
Megan Ingram
Mehran Bhatti
Melisa Liberman
Melvine Manchau
Menekse Gencer
Merrill Albert
Michael Barry
Michael Boysen
Michael Cairns
Michael D Koved
Michael Hartmann
Michael Heffner
Michael Hunkeler
Michael Litvak
Michael MacIsaac
Michael Okwusogu
Michael P Martin
Michael R Fernandes
Michael Ryan
Michael de la Maza
Michel Brekelmans
Michel Chapuis
Michel van Hove
Michelle A Johnson
Michelle Bliss
Michelle Drapkin
Michelle N Moore
Micki Boas
Miguel Guevara
Mike Doherty
Mike Kendall
Mike Krenek
Mike Wittenstein
Milagros Phillips
Milka Milliance
Mindy Anderson
Mitchell Caplan
Mitul Ruparelia
Mohamed Abuali
Mohamed Zitouni
Monique Childress
Mono Bagchi
Moshe Aknin
Mudit Agarwal
Musa Hanhan
Myriam Tisler
Nabil Laoudji
Nadege Marie Grostabussiat
Nadine Salem
Naresh Gupta
Natalie Bagnall
Natasia Nolan-Hodge
Nathan Holt
Neel Augusthy
Neil Gardner
Nemanja Babic
Nicholas Cox
Nicholas Skillicorn
Nicholas Welham
Nicholas Zeisler
Nick Bhavsar
Nick Intintolo
Nick Sonnenberg
Nicole Chiclana
Nicole Harrison
Nidhi Singh
Nienke Budde
Nik Kumar
Nik Nicholas
Nikolay Sudarikov
Nilda Thomas
Nile Harris
Nilgun Langenberg
Nils Bering
Nishea Clark
Nita Sanger
Nivedita Candade
Noor Akroush
Noriko Yokoi
Norman Chorn
Nutan Zarapkar
Olga B Lopategui
Oliver Brügmann
Olivia Bethmann
Olivier Endelin
Olivier Schaller
Osman Daggezen
Paddy Padmanabhan
Padmasri Krishnamurthy
Pantaleon Fassbender
Parag Bhangay
Parm K Hari
Parth Pethani
Patrick Chance
Patsy Sciutto Doerr
Paul Cotton
Paul DiPronio
Paul Lukehart
Paul Michael Clarke
Paul R Miller
Paul T Rubens
Paul Zaman
Pawan Vora
Pedro Andrade Correia
Pete Hibbs
Peter Benda
Peter Caron
Peter Cook
Peter Kelly-Detwiler
Peter Sackleh
Philip Hyland
Philip Saweris
Philip Watt
Pradyumna Nag
Prateek Chauhan
Rachael Cassleman
Rachel Dreyfus
Radhika Bhadada
Radhika Khandelwal
Raffaella Campagnoli
Raimon Carbonell
Raj Adhav
Raja Sampathi
Rajamalliga N Sharma
Rakesh Chaudhary
Ralph Asher
Ram Kapadia
Ramakrishna Movva
Ramki Jagadishan
Ramon Orriols
Randi Lee
Rania Adwan
Rebecca Glaze
Rebecca Kerper
Reginald Maisonneuve
Rhett Brokenshire
Ricardo J Mejia
Rich Epstein
Richard Ayres
Richard Beal
Richard Frederick
Richard Millington
Rick Blackburn
Rick Denton
Rick Ferrone
Rick Watson
Robert Briese
Robert Caldera
Robert Dessert
Robert E M Ancill
Robert Hopp
Robert Jablonski
Robert Johannigman
Robert Lee Harris
Robert Sklans
Robert Terrin
Robin Zaragoza
Rod Bennett
Rod Cherkas
Rodrigo Ochoa
Rodrigo Paes Barreto
Rohan Baid
Roland Foxcroft
Ron Cowan
Ron Krudo
Rona Weekes
Ronald Baker
Rosalie Ennes
Ross Jackson
Ross Olding
Roy Andersen
Ruchi Rani
Ryan B Burns
Ryan Rogers
Saad Nasir Farhad
Sabine Clappaert
Saif Abood
Saket Bivalkar
Sakshi Dewan
Sam Gupta
Sam van Eeghen
Samantha Liss
Samuel Chin
Samuel Klaidman
Sander Ardinois
Sandip Lalli
Sandrine Kram
Sandrine Provoost
Sani Abdul-Jabbar
Sanj Barooah
Sanjay Talukdar
Sanjiv Bhatia
Sarah Cargill
Sarah Lefebvre
Saumya Ganguly
Scott A Booth
Scott Bewley
Scott Brogan
Scott Cuthbertson
Scott Jensen
Scott MacComb
Scott Span
Sean Wilkins
Sebastian T Vetter
Seymour Khalilov
Shadi Yazdan
Shahab Al Yamin Chawdhury
Sham Kashikar
Shanil Seelan
Sharad Goenka
Shari Chernack
Shashidhar Bhat
Shehla Yamani
Shelley R Goldberg
Sherry Comes
Sheyi Nicholas Lisk-Carew
Shlomi Ron
Shreya Das
Shyamasis Das
Silvia Kienberger
Simon Berkeley
Simon Blackburn
Simon Tonat
Solange Charas
Somair Feroz
Sophie Lenoir
Soumya K Chakraverty
Sourav Raina
Stephanie Hughes-Quain
Stephanie Palzkill
Stephen G Lynch
Stephen McGillivray
Stephen S Tang
Stephen T Hopper
Steve Bazinet
Steve Hardy
Steve M Andrews
Steve Zales
Steven Bebout
Steven Kenney
Steven Lustig
Steven Mollen
Sujit Mukherjee
Sumit Agarwal
Sundar Nagarajan
Supriya Desai
Suresh Dalai
Susan Bloomberg
Sven Galander
Takeshi Yoshida
Tamara Prewitt
Tana M Session
Tara Campbell
Tara Kenyon
Tarak Dhurjati
Ted Grozier
Terence Kirubagaran
Thiago Licias de Oliveira
Thomas Bertels
Thomas Martin
Thomas Storteboom
Thorben Bonarius
Tim Christie
Tim Di Guiseppe
Tim Hillison
Tim Marsh
Tim Posselt
Tim W Kist
Todd Bolon
Tom Cooper
Tom McGehee
Tonushree Mondal
Tony Benedict
Tony Martignetti
Trent Green
Tunisha Shome
Udbhav Gupta
Ulrich Georg Graute
Upendra Belhe
VR Sridhar
Valerie Hoskins
Valerie Markbreiter
Venkat Erigila
Victor Bullara
Vijay K Luthra
Vikas Aggarwal
Vimal Kumar Rai
Vinay Gupta
Vincent Chun
Virbahu Nandishwar Jain
Virgilia Virjoghe
Vivek Bhatia
Vivek Sood
Vladislav Zakirov
Walter Simson
Warren Zenna
Wesley Blackhurst
Whitney Baldwin
William Arruda
William Gage
William Rado Leighton
Winfield Tufts
Wogbe Ofori
Wouter Deelman
Wouter Trappers
Xenia Razinski
Yannick Schilly
Yehya El Oueini
Yemi Alade
Yoke Wong
Yuri Kruman
Yusuf Moolla
Zac Lyons
Zaha Al-Hmoud
Ziyan Wang
tags
Popular Tags
Aerospace & Defense
Agriculture
Automotive
Biotechnology
Branding
Change management
Consumer Packaged Goods
Cosmetics & Personal Care
data & analytics
digital marketing
digital strategy
education
Energy
growth strategy
healthcare
Insurance
Lean Operations
manufacturing
Media & Entertainment
Medical Devices
Mergers & Acquisitions
Metals & Mining
NonProfit
Oil and Gas
Operations Transformation
Pharmaceuticals
Pricing
private equity
procurement
product management
retail
Risk Management
software
Supply chain
Sustainability
Talent Management
Technology
POPULAR POSTS
How to Avoid PMO Failure
Oct 9, 2026
Product Life-Cycle Assessments: Integrating Circular Econ...
Oct 8, 2026
Failing to Succeed and Succeeding through Failure
Oct 7, 2026
How to Approach AI Reorgs… and what to avoid
Oct 6, 2026
