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Matt Nitowski explains what the superfan spectrum is and why it fosters deep engagement and unwavering loyalty.

Shlomi Ron shares an article that explains how to tell a relatable story where you give your customers the hero roles in an exercise designed to align your brand identity with max relatability.

Allan Steinmetz shares a post on brand purpose and uses a recent commercial by P&G to illustrate the benefits of a singular emotional brand purpose and the power of love in marketing.

For everyone with an interest in branding and marketing, Brad VanAuken has compiled the 77 most popular branding strategy source blog posts by year, dating back to 2014.

This article from Brian Buss’ company blog identifies why branding clarity is key to intellectual property (IP) valuation for mission-driven companies.

Susan Hamilton identifies a few key ingredients that help create the soul of a brand.

TAGS: Branding