Michael Boysen shares an article that identifies the 14 universal journeys of customer experience.
Philip Watt explains why Customer Relationship Management (CRM) platforms can reduce the customer to data, which leads to a disconnect between the customer and company employees. This article provides a way to think of the CRM as a central investment in improving customer experience by setting seven goals.
Cynthia Smith explains the valuable role customer service plays in connecting the consumer to the benefits or needs of the product.
Ahmet Kocamaz explains how scoring algorithms help perform measurement assessments of customers to help reach the right customers at the right time.
From Amanda Utz’s company blog, three key factors to consider when onboarding new customers.
Jay R. Weiser explains the success behind customer-centric policies and offers points a business can take to begin assessing and planning for the journey towards becoming customer-centric.
Kaihan Krippendorff takes a look at the GDP of the Cayman Islands, wonders why it is so high, and investigates how they do it.
