Carole Irgang shares information on how to form lasting bonds with your customers with examples that demonstrate how the big brands do it.
Brad Hollingsworth shares three key steps you can take to stop losing customers.
Philip Watt explains why Customer Relationship Management (CRM) platforms can reduce the customer to data, which leads to a disconnect between the customer and company employees. This article provides a way to think of the CRM as a central investment in improving customer experience by setting seven goals.
Using examples of certain well-known brands to illustrate his point, Rick Denton reminds us that happiness may not be apparent on a resume or identified in an interview, but it is a key factor in maintaining a positive customer/brand relationship.
