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digital marketing

Matthew Ley shares an article that uses an analogy of hashtag use to identify three areas of difference: (1) data versus information, (2) scene versus narrative, and (3) subjective versus objective.

Mike Boysen shares a series of posts on the use of marketing technology (Martech). The first in the series explores the expanding digital footprint and increasing stack of marketing technology tools and processes.

In this post, Nick Bhavsar reviews acquiring new customers through a business-to-business marketing lens to develop a revenue funnel analysis model, which will help you reverse engineer your revenue targets into key performance indicators to promote products or services.

Savvy digital marketing advice from Remen Okoruwa on using online software reviews.