Tag Archive: Intellectual Property
July 2, 2019 6:00 am Published by henrietta.poirier In this article published in Restaurant Dive, Brian Buss and Doug Bania explore an intellectual property (IP) issue when assessing June 10, 2019 6:20 am Published by henrietta.poirier From Brian Buss’ company, a case study on the fair and reasonable value for the use of a celebrity’s name April 19, 2019 6:33 am Published by henrietta.poirier This article from Brian Buss’ company blog identifies why branding clarity is key to intellectual property (IP) valuation for mission-driven March 27, 2019 6:31 am Published by henrietta.poirier Brian Buss provides practical steps to consider when a company is selling a new innovation to avoid liability for damages. 
