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Intellectual Property

Intellectual Property

In this article published in Restaurant Dive, Brian Buss and Doug Bania explore an intellectual property (IP) issue when assessing the monetary value of a restaurant’s culture and heritage for franchising or selling.

From Brian Buss’ company, a case study on the fair and reasonable value for the use of a celebrity’s name and photograph in a marketing campaign.

This article from Brian Buss’ company blog identifies why branding clarity is key to intellectual property (IP) valuation for mission-driven companies.  

Brian Buss provides practical steps to consider when a company is selling a new innovation to avoid liability for damages.