In this article, Joanne Neidorf explains why merchant skills are still critical in the retail industry despite the move to online shopping.
André van Regenmortel clarifies a few basic and often overlooked misunderstandings between consumer packaged goods manufacturers and multi-brand retailers, and offers practical steps to dealing with these issues.
As retailers attempt to capture customer mindshare and wallets, they often test a variety of in- store experiences; from technology to unique brand interactions. Angela Thompson shares comprehensive research and observations from 23 recently patterned stores in NYC and 2 in Atlanta.
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