The Cost of Diluting Brand Values

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The Cost of Diluting Brand Values

Benedict Johnson London, England BSc, University of Bristol Publicis Sapient Ogilvy AKQA

Benedict Johnson shares a co-authored article on why private equity pays a premium for brand at acquisition then manages the business as if it hadn’t, and what that costs at exit.

 

Read the article, Goodwill isn’t a rounding error, on AhaPartners.co