Episode 309: Stephen Wunker on understanding jobs to be done

July 8, 2020

Steve Wunker worked closely with Harvard Business School professor Clayton Christensen, who first popularized the concept of “jobs to be done.”

After serving for over five years as a Senior Partner at Innosight, the consulting firm founded by Christensen, in 2009 Steve started his own firm, New Markets Advisors.

In 2017, Steve co-authored the book Jobs to be Done: A Roadmap for Customer-Centered Innovation.  In this episode, Steve provides an overview of the Jobs to be Done approach.

Visit Jobs to be Done for more info.

For more info, visit New Markets Advisors.