Episode 354: Philipp Humm on Ethos. Pathos. Logos. The foundations of a good story

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February 17, 2021

Philipp Humm is a storytelling coach who teaches how to apply the fundamentals of storytelling to sales, marketing, management, and connecting with your business audience.

Philipp on LinkedIn or learn more from his website, power-of-storytelling.com

Key points include:

  • 03:41: Why storytelling matters to consultants
  • 06:03: What makes a compelling story
  • 07:24: Six elements of story
  • 13:33: Who approaches Andrew and how he helps them
  • 15:27: Situations where storytelling can help
  • 16:59: Tips on creating, preparing, and practicing storytelling