Episode 369: Cactus Raazi on Personalized Pricing

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March 4, 2021


Cactus Raazi is a former Managing Director at Goldman Sachs who has been a successful entrepreneur in credit trading.

He is also the author of the recently published book Price: Maximizing Customer Loyalty Through Personalized Pricing

In today’s episode, Cactus shares his perspective on personalized pricing – and how he got his distinctive first name.


Key points include:

  • 06:05: Researching his book
  • 08:30: Examples of personalized pricing
  • 13:03: The value of personalized pricing
  • 17:41: Ideal businesses for personalized pricing
  • 20:53: How to communicate personalized pricing to the consumer
  • 24:31: Using  algorithms to differentiate the customer base

You can contact Cactus through LinkedIn and order his book, Price: Maximizing Customer Loyalty Through Personalized Pricing, on Amazon.