Episode 375: Stacy Sifleet on Customer Value Strategy

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March 10, 2021


Stacy Sifleet, an alum of A.T. Kearney, helps manufacturers, distributors and service-based companies improve their profit through targeted price strategy while providing customers with the services or products they want. 

She is here with me today to explain how she implements and improves customer value strategies.


Key points include:

  • 01:34: How customer value applies to the B2B realm
  • 07:54: Defining groups of customers by profitability
  • 11:39: Communicating the tier status to the customer
  • 16:34: Maintaining service levels across tiers
  • 21:29: How an annual performance review adds value to a client


You can email at stacy@pricingvelocity.com, visit her website, PricingVelocity.com.

Or reach out on LinkedIn.