Episode 383: Adam Braff on Forecasting

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March 18, 2021


Adam Braff is a former McKinsey partner; he runs a data and analytics consulting firm called Braff & Co. where he advises investors, boards, and senior leadership teams on extracting maximum value from their investments in data and analytics. Today, we talk about forecasting.

Key points include:

  • 02:17: What Adam learned from running a forecasting contest
  • 07:04: The problem with overconfidence
  • 10:42: What differentiates a good from a bad forecaster
  • 16:23: Researching STEM topics to make a prediction
  • 20:42: How forecasting has manifested in Adam’s advisory work.
  • 30:16: Addressing how to get better at forecasting


You can learn more about forecasting and check out Adam’s masterclass at https://braff.co/advice.