Episode 414: Tineke Keesmaat on the Hybrid Businesses Playbook

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May 15, 2021


Tineke Keesmaat has over 15 years of consulting experience with McKinsey & Company, Accenture and as the founder, and CEO of TILTCO Inc. She has an MBA from the Richard Ivey School of Business at Western University with a subspecialty in Entrepreneurship and a B.A with Honours in Psychology from Queen’s University. In this episode, she talks about the hybrid business playbook her company has published. 

Key points include:

  • 01:11: The process of developing the playbook
  • 11:49: Developing a podcast series 
  • 17:30: The impact of the podcast
  • 26:27: How companies can build a hybrid business

You can find out more about the playbook and Tineke’s business at www.tiltco.ca.