Episode 438: Rob Ristagno on Customer Segmentation

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September 18, 2021

Rob Ristagno is a Harvard and McKinsey alum, he has shared expertise on digital media and e-commerce with CBS, Forbes, Adweek, and Fox. He is now the CEO of Sterling Woods where Rob and his team developed a data-enabled service, Scout X, that has created over $500 million in Enterprise Value for middle-market clients. Learn more about Rob’s company at sterlingwoods.com.

  • 00:43: Five common flaws in customer segmentation
  • 12:39: The process of B2B segementation
  • 15:53: The three main categories of customer behavior
  • 29:04: Developing the survey
  • 36:13: Building the segments