Episode 451: Michael Katz on Business Newsletter Best Practices
October 28, 2021
Michael Katz is the author of four books, an award-winning humorist, and the founder of Blue Penguin, a company that helps professional service firms and solos talk and write about their work in a clear and compelling way. He has an MBA from Boston University and a BA in Psychology from McGill University in Montreal. In today’s episode, Michael talks about how he helps his clients. Learn more about Michael’s business at www.bluepenguindevelopment.com.
Key points include:
02:15: Business newsletter best practices
13:41: Results that can be achieved through a newsletter
15:27: Building an email list
18:46: Newsletter management software comparison