Episode 451: Michael Katz on Business Newsletter Best Practices

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October 28, 2021

Michael Katz is the author of four books, an award-winning humorist, and the founder of Blue Penguin, a company that helps professional service firms and solos talk and write about their work in a clear and compelling way. He has an MBA from Boston University and a BA in Psychology from McGill University in Montreal. In today’s episode, Michael talks about how he helps his clients. Learn more about Michael’s business at www.bluepenguindevelopment.com. 

 

Key points include:

02:15:  Business newsletter best practices

13:41: Results that can be achieved through a newsletter 

15:27: Building an email list

18:46: Newsletter management software comparison