Episode 452: David Edelman on AI in Marketing

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November 2, 2021

David Edelman spent 30 years as a Chief Marketing Officer (at Aetna/CVS), and consultant to executives on Digital and Marketing Transformation with McKinsey, Digitas, and the Boston Consulting Group. He is now a senior lecturer at Harvard Business School and serves as an advisor to top executives in start-up, Private Equity, and larger enterprises. In today’s episode, David talks about the use of AI in marketing. You can reach David through his LinkedIn profile or email him at dedelman@hbs.edu.

Key points include:

03:44: The different aspects of marketing

08:38: How AI can be used in marketing

15:50: The prerequisites a company needs to employ AI

21:16: Measuring the ROI on AI-driven tools