Episode 461: Belinda Li on Social Enterprise

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January 3, 2022

Belinda Li was a senior advisor at McKinsey before she founded CiTTA, a company that focuses on promoting and facilitating the growth of the social enterprise business model and economy. Belinda has a passion for combining the power of business with the promise of social impact, and in today’s show, she talks about how her company helps foster growth in that direction. Visit the website to learn more about CiTTA or reach out to Belinda on LinkedIn.

Key points include:

  • 02:00: An overview of work with social enterprises
  • 07:49: ROI to shareholders
  • 17:41: A working example of a social enterprise
  • 24:29: Consulting skills for social enterprises